Entries Tagged 'E-Commerce' ↓

Just a quick post to talk about how truly AMAZED I am at how many site owners just don’t get it when it comes to converting visitors, yet they really seem to get SEO.

They understand that it takes great content to get noticed. They understand that they must get the word out about their great content in order to get other quality, relevant sites to link to theirs. They understand on-page optimization and site architecture/internal link structure. They even know about varying inbound link anchor text and formulating deep linking strategies for best results. And, eventually, the savvy site owners achieve the top organic spots in the engines.
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While testing the beta version of the below mentioned offline AdWords Editor, I submitted a feature request that I named “Only Show Ads During Business Hours”.
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Just received an email notifying me that the new Google AdWords Editor that I previewed as a beta tester in this post is now available for all to download. As mentioned previously, this little application has the potential of saving you A LOT of time once you get used to the interface.
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Have you ever thought about the individual words used often in PPC ads and their impact on your conversions?

I recently performed a statistical analysis on several hundred Google AdWords ads while paying attention to individual words and their impact on clickthrough/conversion rates.
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With all of the recent talk about “linkbaiting” and this mention of several excellent ways to bring traffic and natural links to your site, I’m reminded of the old days (OK, it wasn’t that long ago) way back in 2000 when my first online business, Surreal Web Design, was in it’s prime.
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