Entries Tagged 'Pay-Per-Click' ↓

While testing the beta version of the below mentioned offline AdWords Editor, I submitted a feature request that I named “Only Show Ads During Business Hours”.
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Just received an email notifying me that the new Google AdWords Editor that I previewed as a beta tester in this post is now available for all to download. As mentioned previously, this little application has the potential of saving you A LOT of time once you get used to the interface.
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Have you ever thought about the individual words used often in PPC ads and their impact on your conversions?

I recently performed a statistical analysis on several hundred Google AdWords ads while paying attention to individual words and their impact on clickthrough/conversion rates.
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Is it proper english to use “an” in front of SEO? My English teachers would be upset that I don’t remember that one. It just doesn’t seem correct as “A SEO”.

Anyway, the following information is old but definitely applies to internet marketing and SEO. I remember reading this article while teaching myself better study habits back in ‘99, and have kept the same bookmarks ever since (transferred from PC to PC over the years). I still refer back to it from time to time when I’m feeling uninspired. Read the eight strategies for cracking your true creativity below to find out if you’re tapping into your mind’s full potential.
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What is Google AdWords Editor you ask? Developed mainly for large accounts with multiple campaigns and long keyword lists, the official description is:

“AdWords Editor is Google’s free, downloadable account management application for your computer. Now you can download your AdWords account to your computer, make your changes, then upload your revised campaigns.”
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